Your Practical Guide to Understanding Search Marketing

Are you an entrepreneur, business owner, or startup leader in Australia looking to establish and promote your product or organization to your target audience? If yes, then you need to understand and appreciate search marketing. Search marketing is currently being used as the collective term that refers to two types of digital marketing strategies: SEO and SEM. SEO means search engine optimization while SEM means search engine marketing. In promoting your business or organization to your target audience, you can either hire an Australian SEO company to help you, or learn about search marketing techniques and do the promotions yourself.

australian seo company

What is SEO?

Before you go looking for any SEO company in Australia to do SEO work for your business, you need to understand what SEO is all about first. Search engine optimization is the practice of driving organic traffic to a website so it will get a high rank and appear on the first page of top search engines like Google, Bing, Yahoo, and more. Organic traffic essentially refers to natural clicks or visits on a specific website that is driven by non-paid methods.

SEO involves improving on-page and off-page elements. On-page elements include meta tags, headers, image tags, sitemaps, and more. Off-page elements are social media, guest blogs, press releases, forums, and link building. If you hire an Australian SEO company they will recommend techniques on how to improve both on-page and off-page elements of your official website so it will eventually get a high rank from top search engines.

What is SEM?

Say for example you hired a company that can give the best SEM in Australia to your website. What should you expect to get? SEM refers to search engine marketing which is a practice of applying paid marketing techniques to boost a website’s search engine ranking. Pay Per Click or PPC is one of the most popular and effective SEM strategies applied today.

With SEM, specifically PPC, you can get search engines to list your website in the first page of search results and pay them a certain fee each time a visitor clicks on your website URL. What’s great about PPC is that you get fast result since you’re actually paying for the search engine to rank your website highly. With SEO techniques, you’d have to wait after weeks or months for your off-page and on-page strategies to work their magic into your target audience and eventually encourage them to click on your website.

How can SEO or SEM companies help you?

If the concept of search marketing is relatively new to you, you may want to consider consulting with companies that specialize in search marketing like an Australian SEO company instead of doing it yourself. They can check your website for the areas of improvement that you need to focus on. Depending on the kinds of services they offer, these search marketing consultants may either guide you on the step-by-step process of optimizing your website, or do the actual tasks themselves. If you want to get the best Australian SEO company to help you improve your website, begin searching online for your options. Visit Get More Traffic, for starters.

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